Marketing Services

for Helping Professionals

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As a former Director of Marketing with expertise in a full range of digital strategies and tools, I know what it takes to build a thriving, authentic brand. Now, I’m passionate about using that knowledge to support those who are making a difference—helping yoga teachers, wellness professionals, and heart-centered entrepreneurs grow their impact with clarity and confidence.

Packages

The Essentials Package

For professionals just starting out who need a strong foundation for their online presence.

Includes:

  • - 60-minute strategy session to define their niche & unique teaching voice

  • -Bio & mission statement refinement

  • -Website audit with actionable SEO & content improvements

  • -Basic SEO strategy (keywords, meta descriptions, content structure)

  • Price: starting at $350

The Social Media & Content Strategy Package

For those who want to grow their audience through a sustainable content marketing strategy.

Includes:

  • -90-minute deep dive into social media & content goals

  • -Customized social media strategy (Instagram, Facebook, YouTube, etc.)

  • -30-day content calendar with post ideas & templates

  • -20 pre-written social media captions

  • -Engagement strategies to increase reach & visibility

  • Price: starting at $600

The Email Marketing & Client Retention Package

For those who want to improve the customer and user experience of their business.

Includes:

  • -60-minute email marketing strategy session

  • -Full audit of current customer experience

  • -Setup or optimization of email platform (MailChimp, etc.)

  • -3-email welcome sequence (done-for-you)

  • -Newsletter template & content ideas for 3 months

  • -Strategies for growing an email list organically

  • Price: starting at $500

The Business Growth & Launch Strategy Package

For those launching a new business or service line who want project management and strategy assistance for a smooth rollout.

Includes:

  • -90-minute strategy session to plan offerings & pricing

  • -Sales page copywriting for the course, workshop, or membership

  • -Launch strategy & timeline for a smooth rollout

  • -Marketing roadmap with action steps for social media, email, & SEO

  • -Ongoing support via email for 30 days

  • Price: starting at $750

The VIP Full-Service Package

For those who want a done-for-you marketing strategy with hands-on support.

Includes everything from all the pervious packages plus:

-1:1 strategy calls for 3 months

-Monthly content planning and monthly check-ins (for 1 year)

-SEO strategy with keyword research and suggested blog article topics

-Setup of Squarespace or Hubspot website

-Paid media strategy session (1 hour)

Price: $3,500 (payment plans available)

My Credentials

  • Co-founder of a successful yoga studio in the Chicago Loop. Responsible for all marketing efforts for the studio and scaled it from zero to a thriving business with customers in 20 states and 3 countries.

  • Master’s Degree in Health Communication with specialized training in user experience and health marketing.

  • Experience in high-growth startup environments as well as the nonprofit space.

  • Led the marketing team of a high-growth startup as their Director of Marketing.

  • Rigorous training in digital marketing, growth marketing, product marketing, and marketing leadership from Cornell University and Reforge.

  • Over 20 years of project management experience.

  • Former book editor responsible for managing hundreds of books through the editorial and production process.

  • Trained in Agile methodologies, including workflow analysis and optimization.

  • Familiar with a range of marketing tools, including: Hubspot, Google Analytics, Google Ads, Jira, Asana, SEMrush, Canva, Looker, Wordpress, Squarespace, LinkedIn Ads, Meta Ads, Mailchimp, Sprout Social, Buffer, Arketa, and MindBody.

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Testimonials from colleagues

Testimonial by Carolina Lasso, CEO of Plenari, praising Serena as an exceptional marketing professional with strong emotional intelligence, creativity, analytical skills, deep technical understanding, and strategic thinking. Serena is described as or
Text from Grace Edmunds, Marketing Director at SIY Global, praising Serena's leadership, marketing skills, and impact. Highlights include Serena’s strategic growth initiatives, SEO expertise, and compassionate leadership style, which positively influ
An image containing a recommendation letter for Serena by Alex Moyle, Global Head of Finance at SIY Global. It praises Serena's leadership in the marketing division, highlighting her skills in budget management, innovative marketing strategies, and p

Want to find out more about how I can help your business grow? Let’s talk!

We’ll set up a free introductory call where I can get to know more about what your business and what you’re looking for. I’ll then provide you with a quote based on our discussion. From there, we can begin work together when you’re ready!